With Harvard University’s recent expansion into Boston, they needed signage to direct people from North of Cambridge to the new Science and Engineering Complex in Allston. Working closely with major stakeholders and the Office of Planning, We developed a comprehensive family of pedestrian signs: Welcome markers at campus gateways; Orientation markers at key decision points; and Directional markers to reinforce route continuity—assuring users that they are on the right track. At each sign, users can access a campus map and an interactive map via QR codes. This is the first comprehensive wayfinding program at Harvard University.

With Harvard University's recent expansion into Boston, they faced a new challenge in guiding people from North Cambridge to the newly established Science and Engineering Complex in Allston. To address this need, we collaborated closely with major stakeholders and the Office of Planning to develop a comprehensive family of pedestrian signs. This innovative wayfinding system consists of three key components: Welcome markers strategically placed at campus gateways; orientation markers positioned at crucial decision points; and directional markers designed to reinforce route continuity. These elements work together to ensure that users can confidently navigate their way through the expanded campus, providing reassurance that they are on the correct path.

This project marks a milestone for Harvard University, as it represents their first comprehensive wayfinding program. By unifying the navigation experience across the expanded campus, this system not only facilitates easier movement between Cambridge and Allston but also reinforces Harvard's identity as a cohesive, forward-thinking institution adapting to its growing footprint.